Hello, I'm Julia.
I design to solve problems.

I am an experienced B2B SaaS designer and illustrator with an experimental, modern approach to digital design. My work is driven by empathy, informed by data, and based on outcomes. Currently Brand Design Lead at Zapier.

Worked with

Feedly logo

Selected projects

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Zapier
 Project 
Art direction

Zapier Central

I designed a dynamic brand identity for Zapier Central, an AI workspace simplifying automation across 7,000+ apps. The identity reflects their mission of empowering users with innovative, user-friendly design.

slides from the keynote
View 
Zapier
 Project 
Art direction

ZapConnect '24 Keynote

ZapConnect is Zapier’s annual online conference, bringing together a global audience to explore automation. I led the keynote design, crafting a cohesive narrative and compelling visuals. The presentation successfully increased active users and bundle signups.

View 
Zapier
 Project 
Art direction

ZapConnect online conference 2022

ZapConnect is Zapier’s online conference, where I served as the sole designer, creating marketing materials, webpages, and keynote assets. The event drew over 24k registrations and 5k attendees.

Other projects

Zapier rebrand
Identity design
Zapier rebrand
Zapier Email Design System
UX design
Zapier Email Design System
Built to Last — audio conference
Web design
Built to Last — audio conference
LiveChat visual identity
Web design
LiveChat visual identity
Buffer homepage A/B test
Web design
Buffer homepage A/B test
Buffer video explainer
Art direction
Buffer video explainer
Swag box campaign
Art direction
Swag box campaign
Illustrations for LiveChat
Illustration
Illustrations for LiveChat
Buffer's visual identity
Web design
Buffer's visual identity
Chat.io visual identity
Web design
Chat.io visual identity
Knowledgebase.ai visual identity
UX design
Knowledgebase.ai visual identity

“Julia made our marketing team better in every way. She is one of the most talented designers I have ever met, and her thoughtful, strategic approach to design had a multiplying impact on the work we did as a marketing team.”

Kevan lee – Former vp of marketing at Buffer

My working style

Hear about the frameworks and processes I used to bring personality to Buffer's brand in an episode of "Inside Marketing Design" hosted by Charli Marie.

Got a new project idea?
Let's talk!

No matter if you want to start a new project, consult your ideas, or just to chat, feel free to contact me. I'll make sure to answer you within a week.

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I'm an empathy-driven designer & illustrator, guided by data. I always seek new styles. My work is focused on creating designs that are both solving problems and eye-pleasing.

Let's talk!

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