Hello, I'm Julia.
I design to solve problems.

I am an experienced B2B SaaS designer and illustrator with an experimental, modern approach to digital design. My work is driven by empathy, informed by data, and based on outcomes. Currently Brand Design Lead at Zapier.

Worked with

Feedly logo

Selected projects

A laptop with ZapConnect website open
Identity design

ZapConnect '23

ZapConnect, Zapier's annual online conference, brings together a global audience to explore the power of automation. As Lead Designer, I developed the event identity, executed promotional assets, and crafted the keynote presentation. These efforts drove 50% YOY growth in attendance, surpassing 115% of the projected goal.

bento box with key Agent's product visual elements
Art direction

Zapier Agents (prev. Central)

I designed a dynamic brand identity for Zapier Agents – an AI workspace simplifying automation across 7,000+ apps. The identity reflects their mission of empowering users with innovative, user-friendly design.

slides from the keynote
Art direction

ZapConnect '24 Keynote

ZapConnect is Zapier’s annual online conference, bringing together a global audience to explore automation. I led the keynote design, crafting a cohesive narrative and compelling visuals. The presentation successfully increased active users and bundle signups.

Other projects

“Julia made our marketing team better in every way. She is one of the most talented designers I have ever met, and her thoughtful, strategic approach to design had a multiplying impact on the work we did as a marketing team.”

Kevan lee – Former vp of marketing at Buffer

My working style

Hear about the frameworks and processes I used to bring personality to Buffer's brand in an episode of "Inside Marketing Design" hosted by Charli Marie.

Got a new project idea?
Let's talk!

No matter if you want to start a new project, consult your ideas, or just to chat, feel free to contact me. I'll make sure to answer you within a week.

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