Chat.io was a younger sister of LiveChat. It was a messaging software targeted both at developers and business owners. I designed the identity so it depicts the dual structure: a ready- to-use product and the open software platform. The style is light, friendly and universal, so they can resonate with all of the target groups.
I built the signet out of two elements: a letter “c ” from the word “chat ” and a flat rectangle that symbolizes a platform. When flipped on its right side, it resembles another two letters: “ io” – a reference to input/output or chat.io domain. I worked closely with marketing and development teams. I was also responsible for creating style guides and all kinds of promotional materials.
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