Zapier Rebrand

Zapier had grown for years without a clear brand, and it was time to create an identity that truly reflected what the platform makes possible. As a Senior Brand Designer, I helped reimagine the brand around the idea of the platform—a flexible foundation that could carry stories, motion, and expression, instead of a static mark.

Alongside the platform, we introduced art in motion: animated illustrations inspired by the product truths our customers shared. This layer brought the identity to life and reinforced the idea that Zapier puts your work in motion. The result is a scalable brand system that feels dynamic and alive, speaking directly to small businesses and automation heroes by balancing clarity with creativity and energy. I also co-authored the brand guidelines that document the foundations and applications of this system.