ZapConnect 2023

ZapConnect is Zapier’s annual virtual conference, and for the 2023 edition we developed a sub-brand that built on the core Zapier identity while giving it its own unique energy. The theme—Outpace Ordinary set the tone for a design language that felt bold, forward-looking, and in constant motion.

We used expressive typography and dynamic patterns to capture ideas of speed and empowerment. We also introduced a color system to distinguish the four event tracks—Build, Extend, Innovate, and Attract. It made navigation simple while adding to the vibrancy of the system. The end result was a flexible, optimistic brand expression that extended Zapier’s identity into something new designed to bring the excitement of ZapConnect 2023 to life.