Zapier Agents Product Page

Overview

Zapier launched Central (now Agents) as a new platform for creating and deploying AI agents. I led the design and launch of Central’s visual identity along with its homepage. We wanted to give it a brand that stood out within Zapier’s ecosystem while still feeling part of it.

The goal: craft a distinct and inspiring identity that communicated Central’s value and accelerated early adoption.

Challenge

Zapier’s brand is well-established and recognized. The challenge was to design an identity for Central that:

• Reflected Zapier’s umbrella brand consistency.

• Expressed Central’s unique product value and positioning.

• Could scale across marketing, product, and community channels.

All within a tight launch timeline and with multiple stakeholders involved.

My Role & Approach

1. Aligning stakeholders and defining direction

I worked closely with Zapier’s brand, marketing, and product leads to define the creative brief. Early on, I advocated for a shared design language that reinforced Zapier’s master brand while giving Central a recognizable, standalone character.

This meant pushing back on early proposals that felt too detached and ensuring cohesion across the ecosystem. I built multiple moodboards to help get us on the same page.

2. Building the visual identity system

I designed three comprehensive identity proposals covering:

• Logo concepts

• Color palette and visual system

• Typography and breakpoint guidelines

We ended up choosing the fresh and vibrant direction with agents playing the core part.

3. Designing and launching the homepage

I designed the marketing homepage, including visual layout, copywriting, and product demo storytelling.

I collaborated with external developers and creative partners to ensure a smooth implementation and consistent design fidelity from Figma to production. In the process, I created guidelines for breakpoints, typography, and all the atoms of the system.

4. Adding a variable reward element

We wanted to capture the variable reward of creating your own AI agent—the sense of surprise and delight that comes with every new iteration. I designed an avatar generation system that gives each agent a unique face and personality.

5. Driving collaboration

I led creative direction sessions with external designers, providing feedback loops and vision alignment under tight timelines. I also facilitated cross-functional workshops to integrate diverse perspectives and refine creative decisions rapidly.

Outcomes

• 1,6K signups in the first week

• Financial milestone reached in the first year

• A cohesive, scalable identity system across Central touchpoints

• Strong internal adoption and cross-team alignment on brand direction